The data controller is Foxy Equestrian. 

FoxyEquestrian is committed to protecting your personal data.

You can access and browse our website without disclosing your personal data, however when you register with us, subscribe to our emails and place an order with us you will be asked to provide certain information about yourself.  You do not have to provide any personal information to us but, if you do not provide your personal information, then you may not be able to buy from us.

The General Data Protection Regulations (GDPR) applies to personal data. Anybody who processes personal data must have lawful basis in order to process the data. FoxyEquestrian collects and processes your personal data for several reasons as detailed below; 


With your consent, we will collect and process your personal data for marketing reasons. We will always make it clear what data we require from you in order to do this and you can opt out at any time.

Contractual obligations

In certain circumstances, we need your personal data to comply with our contractual obligations. If you place an order with us via our website or over the telephone, we will require your contact details and payments details, so we can process, fulfil and despatch your order.

Legal compliance

There may be times, if required by the law, that we will need to collect and process personal details. If requested by law enforcement, we can provide the details of individuals involved in fraudulent or criminal activity.

Legitimate interest

In some situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business. We want to provide you with the best products and service and we may use your personal information to help us do this. For example, your purchase history and the way you browse our website helps us to identify trends and also allows us to make sure our website gives you the best shopping experience. Using your information in this way does not materially impact your rights, freedoms or interests.

We hold the following information:

  • Information relating to any purchases you make with us either via our website, on the telephone and in some cases, at live events. This information includes your name, address, telephone number, email address, payment details, date and time of purchase and any feedback that you give to us. We need this information to be able to fulfil, process and despatch your order to you. We may also need to contact you with information relating to your order or delivery of your order;

  • Information you provide to us when registering an account with us. This information includes your name, address, telephone number, email address and payment details;

  • Your account login details including your username and password;

  • Details of the interactions with us via our website. Information including items viewed or added to your basket, brands and products you show interest in, wish list choices and how you arrived at our website;

  • Your comments and product reviews;

  • Your social media username. This allows us to respond to your queries, comments or feedback made via social media.

When do we collect your information? 

  • When you visit our website;

  • When you use your account to buy products;

  • When you make an online purchase and check out as a guest (in which case we just collect transaction-based data);

  • When you create an account with us;

  • When you purchase a product or service at a live event or by phone but don’t have (or don’t use) an account;

  • When you engage with us on social media;

  • When you contact us by any means with queries, complaints etc;

  • When you enter prize draws or competitions;

  • When you comment on or review our products and services;

How do we use your information? 

We may use your personal data in the following ways:

  • To send you goods you have purchased from us. Without information such as card payment details, your address and your contact details we are unable to fulfil, process and despatch your order to you;

  • To deal with enquiries or complaints made by or about you relating to our business;

  • To provide suitable aftercare relating to a purchase made with us

  • To send you marketing information. With your consent we will use your personal information, your browsing history and your purchase history to contact you via email to inform you of relevant products, special offers, discounts, promotions, competitions etc;

  • To protect our business and you from fraud and other illegal activities;

  • To administer any of our prize draws or competitions which you enter. Your consent will be requested at the point of entering;

Who we share your information with

Social networks

You may like to share information through social networks like Facebook, Twitter and Instagram when using our website. If you “like”, “share” or review our products, posts or services your personal information may be available to the providers of these social networks. It is your responsibility to set appropriate privacy settings on your social network accounts according to how you would like your data to be used and shared.

Your rights

Right to be informed – You have the right to be informed about the collection and use of your personal data;

  • Right to rectification – You have the right to request the correction of your personal data when incorrect, incomplete or out of date;

  • Right to access – You have the right to access the personal information that we hold about you, this is often requested via a ‘Subject Access Request’;

  • Right to object – You have the right to request that we stop using your data for marketing purposes if you withdraw your consent, this must be done in writing;

  • Right to restriction of processing – You have the right to request the restriction or that we stop processing your personal data in some circumstances. You would be permitting us to store your information but not to use/process your information; and

  • Right to erasure – You have the right to request your personal data be erased if we are not entitled to use it anymore.

How long do we keep your information for? 

We hold your information for as long as is necessary for the purpose for which it was collected. We will always retain your information in accordance with law and regulation and never retain your information for longer than is necessary.

If you withdraw your consent to receive marketing emails from us, we will remove you from our mailing list with immediate effect. Your data will be stored until it is no longer necessary on the basis of our legitimate business interest, but you will no longer receive marketing material from us.


Protecting your personal data is as important to us as it is to you. We treat your data with care and take appropriate steps to protect it.

  • We store your personal data on the secure servers of our web service provider;

  • We use SSL encryption technology in all our electronic transactions;

  • We take technical and organisational precautions to ensure the security of your data and prevent the loss, misuse or alteration of your personal data.